Privacy policy

Unless specified otherwise below, there is no legal or contractual requirement to provide your personal data, nor is it necessary for the purposes of concluding a contract. You are not obligated to provide personal data. Failure to provide such data is not subject to any consequences. This only applies if no other specifications are made during the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal data.

Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transmitted and the provider making the request. The processing is carried out on the basis of Article 6 (1) (f) of the EU General Data Protection Regulation (GDPR) due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Contact

You can contact us if you have any questions.

Proactive contact by the customer via email

When you contact us by email of your own accord, we collect your personal data (name, email address, text of the message) only to the extent provided by you. This data processing enables us to process and respond to your contact request.

If the purpose of the contact is to carry out pre-contractual measures (for example, providing advice if you are interested in making a purchase, or preparing an offer) or relates to a contract already concluded between yourself and our company, this data processing is based on Article 6 (1) (b) GDPR.

If you contact us for other reasons, this data processing is based on Article 6 (1) (f) GDPR due to our overriding legitimate interest in processing and responding to your request. In such a case, you have the right to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time on grounds relating to your particular situation.

We use your email address only to process your request. Your data is then deleted in compliance with statutory data retention periods, unless you have consented to further processing and use.

Collection and processing of data when using the contact form

When you use the contact form, we collect your personal data (name, email address, text of the message) only to the extent provided by you. The purpose of processing this data is to establish contact.

If the purpose of the contact is to carry out pre-contractual measures (for example, providing advice if you are interested in making a purchase, or preparing an offer) or relates to a contract already concluded between yourself and our company, this data processing is based on Article 6 (1) (b) GDPR.

If you contact us for other reasons, this data processing is based on Article 6 (1) (f) GDPR due to our overriding legitimate interest in processing and responding to your request. In such a case, you have the right to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time on grounds relating to your particular situation.

We use your email address only to process your request. Your data is then deleted in compliance with statutory data retention periods, unless you have consented to further processing and use.

Customer account | Orders

Customer account

When you open a customer account, we collect your personal data to the extent specified therein. The purpose of processing this data is to improve your shopping experience and to simplify the order fulfillment process. The processing is carried out on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation. Your customer account will then be deleted.

Collection, processing and transmission of personal data in connection with orders

When you place an order, we collect and process your personal data only to the extent necessary to process and fulfill your order and to process your inquiries. This data must be provided in order to conclude a contract. Failure to provide such data means that no contract can be concluded. The processing is carried out on the basis of Article 6 (1) (b) GDPR and is necessary for the fulfillment of a contract concluded between you and our company.

Your data may be transmitted, for example, to your selected shipping companies and drop-shipping providers, payment service providers, service providers for order fulfillment, and IT service providers. In all cases, we strictly abide by the legal requirements. The scope of data transmission is kept to a minimum.

Advertising

Use of your email address for newsletter mailings

Irrespective of the performance of a contract between you and our company, we may use your email address solely for our own advertising purposes in the form of newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation. You can unsubscribe from the newsletter at any time by using the dedicated link in the email or by notifying us. Your email address will then be removed from the mailing list.

Your data will be transmitted to a service provider for email marketing as part of the order fulfillment process. Your data will not be transmitted to any other third parties.

Use of your email address for direct advertising

We use your email address, which we have received as part of a transaction for the sale of goods or services, to send you digital advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this.

Your email address must be provided in order to conclude a contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact information for exercising your right to object can be found on the page “Imprint & Legal Data”. You can also use the link provided for this purpose in the advertising email. This will not incur any charges other than the data transmission costs according to the standard rates.

Shipping service providers

Transmission of the email address to shipping companies to inform you about the shipment status

We transmit your email address to the selected transport company as part of the order fulfillment process, provided you have expressly consented to this during the order process. The purpose of this data transmission is to keep you informed about the status of your shipment by email. The processing is carried out on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a specific string of characters that enables the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer, which means you have full control over their use. By selecting the relevant settings in your Internet browser, you can be notified before cookies are set and decide each time whether to accept them, as well as to prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved on your computer can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can find out how to manage (and deactivate) cookies in the most commonly used browsers by clicking on the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=en

Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

Safari: https://support.apple.com/en-us/guide/safari/manage-cookies-sfri11471/16.1/mac/13.0

Technically necessary cookies

Unless specified otherwise below in the privacy policy, we only use cookies that are technically necessary for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after changing websites and to offer you services. Some functions of our website are not available without the use of cookies. For these functions, it is necessary that the browser can be recognized even after changing websites.

The use of cookies or comparable technologies is based on § 25 section 2 of the Telecommunications and Telemedia Data Protection Act (TTDSG). The processing of your personal data is carried out on the basis of Article 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective presentation of our products and services.

You have the right to object to the processing of personal data relating to you at any time on grounds relating to your particular situation.

Use of Complianz | GDPR cookie consent

Our website uses the Complianz GDPR Cookie Consent plugin by Complianz B.V. (Atoomweg 6B 9743 AK Groningen, Netherlands; “Complianz”).

The plugin enables you to consent to data processing via the website, in particular the storage of cookies, and to exercise your right to revoke consent you have already given. The purpose of this data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations. For this purpose, cookies may be used. The following information may be collected and transmitted to Complianz: uniquely identifiable ID, consent status. This data is not transmitted to other third parties.

The data processing is carried out to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.

Further information on data protection at Complianz can be found here: https://complianz.io/legal/privacy-statement/?cmplz_region_redirect=true&region=eu&cmplz-region=eu

Analytics | Advertising tracking | Communication

Use of Google Analytics

Our website uses the web analytics service Google Analytics provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). The purpose of this data processing is to analyze this website and its visitors, as well as marketing and advertising purposes. To this end, Google uses the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with further services associated with the use of the website and the Internet.

The following information may be collected in the process: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that make it possible to analyze your use of the website. The resulting information about your use of this website is then as a rule transmitted to a Google server in the USA and stored there. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en and here: https://business.safety.google/intl/en/adsprocessorterms/

Both Google and US government authorities have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

IP anonymization has been enabled on this website. As a result, your IP address will be truncated in advance by Google if you are in a member state of the European Union or in another state that is party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 section 1 sentence 1 of the Telecommunications and Telemedia Data Protection Act (TTDSG) in conjunction with Article 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Further information on the terms of use and data protection can be found at https://marketingplatform.google.com/about/analytics/terms/us or at https://policies.google.com/?hl=en and at https://policies.google.com/technologies/cookies?hl=en.

Use of Google Ads conversion tracking

Our website uses the online advertising program Google Ads and, in this context, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and our company can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives their own cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.

The information collected with the help of the conversion cookie is used to create conversion statistics. These statistics give us the total number of users who clicked on one of our ads and were redirected to a page containing a conversion tracking tag. However, we do not receive any information that could be used to personally identify users.

Your data may be transmitted to the Google LLC servers in the USA. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en and here: https://business.safety.google/intl/en/adsprocessorterms/

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 section 1 sentence 1 of the Telecommunications and Telemedia Data Protection Act (TTDSG) in conjunction with Article 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Further information and Google’s privacy policy can be found at: https://policies.google.com/privacy?hl=en

Use of Google AdSense

Our website uses the AdSense function provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google). The purpose of this data processing is to sell advertising space on the website and to target visitors to the website with interest-based advertising. This function is used to display personalized, interest-based advertisements from the Google Display Network to users visiting the provider’s website. Google uses cookies that make it possible to analyze your use of the website. The information generated by the cookie concerning your use of this website is as a rule transmitted to a Google server in the USA and stored there. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en and here: https://business.safety.google/intl/en/adsprocessorterms/. Google may transfer this information to third parties if required to do so by law, or if those third parties process the data on behalf of Google. Google will under no circumstances associate your IP address with other Google data.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 section 1 sentence 1 of the Telecommunications and Telemedia Data Protection Act (TTDSG) in conjunction with Article 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Further information and Google’s privacy policy can be found here: https://policies.google.com/technologies/ads?hl=en and https://policies.google.com/privacy?hl=en

Use of the Remarketing function by Google Inc.

Our website uses the Remarketing function provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

The application serves the purpose of analyzing the behavior and interests of website visitors. Google uses cookies to analyze website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website as well as anonymized data concerning the use of the website. No personal data of users visiting the website is stored. If you subsequently visit another website that is part of the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.

Your data may be transmitted to the Google LLC servers in the USA. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en

The processing of your personal data is carried out on the basis of Article 6 (1)(f) GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of personal data relating to you at any time on grounds relating to your particular situation.

You can permanently deactivate the use of cookies by Google by visiting the following website and downloading and installing the plug-in provided there: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en. Alternatively, you can deactivate the use of cookies by third-party providers by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices and following the opt-out instructions provided there.

You can find more information on Google Remarketing and the associated privacy policy here: https://www.google.com/privacy/ads/

Plugins and other features

Use of the Google Tag Manager

Our website uses the Google Tag Manager provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

This application is used to manage JavaScript tags and HTML tags that are used in particular to implement tracking and analysis tools. The purpose of this data processing is to design and optimize our website in line with customer needs.

The Google Tag Manager itself does not store cookies or process personal data. However, it enables the activation of other tags that can collect and process personal data.

You can find more information on the terms of use and data protection here: https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/

Use of Google Maps

Our website uses the function for embedding Google Maps provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google). This function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data from website visitors when they access pages that incorporate Google Maps.

Your data may be transmitted to the USA. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 section 1 sentence 1 of the Telecommunications and Telemedia Data Protection Act (TTDSG) in conjunction with Article 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Further information on the collection and use of data by Google can be found in Google’s privacy policy here: https://policies.google.com/privacy?hl=en. From there, you can access the data protection center to change your settings in order to manage and protect your data that is processed by Google.

Use of Google Fonts

Our website uses Google Fonts provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google). The purpose of this data processing is to ensure that fonts are displayed consistently on our website. In order to load the fonts, a connection to the Google servers is established when the page is accessed. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.

Your data may be transmitted to the USA. No adequacy decision has been issued by the European Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed here: https://policies.google.com/privacy/frameworks?hl=en

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 section 1 sentence 1 of the Telecommunications and Telemedia Data Protection Act (TTDSG) in conjunction with Article 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time; however, this will not affect the legality of the processing carried out on the basis of your consent until the time of revocation.

Further information on data processing and data protection can be found here: https://policies.google.com/privacy?hl=en and https://developers.google.com/fonts/faq

Data subject rights and retention period

Retention period

Once the contract has been fully executed, the data will first be stored for the duration of the warranty period; thereafter it will be stored in accordance with statutory retention periods, in particular those under tax and commercial law; after the end of this period, it will be deleted unless you have consented to further processing and use.

Data subject rights

You are entitled to the following rights under Articles 15-20 GDPR if the legal requirements are met: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.

Furthermore, in accordance with Article 21 (1) GDPR, you have the right to object to processing on the basis of Article 6 (1) (f) GDPR and to processing for the purpose of direct marketing.

Right to file a complaint with supervisory authority

In accordance with Article 77 GDPR, you have the right to file a complaint with the relevant supervisory authority if you believe that your personal data is being processed unlawfully.

You can file a complaint with the supervisory authority responsible for us, which you can reach using the following contact information:

North Rhine-Westphalia’s State Commissioner for Data Protection and Freedom of Information

P.O. Box 20 04 44

40102 Düsseldorf

Tel.: +49 211 384240

Fax: +49 211 38424999

Email: poststelle@ldi.nrw.de

Right to object

If the data processing specified here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time on grounds relating to your particular situation, with effect from that point forward.

Once you have filed an objection, the processing of the data concerned will be terminated unless we can provide evidence of compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If your personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have filed an objection, the processing of the data concerned for the purpose of direct marketing will be terminated.