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About us

Eliware: Workwear since 2011

Who are we?

Eliware is your online partner for the PUMA Workwear brand.

We at Eliware Handelsgesellschaft are delighted to have been selected as key distributor for the PUMA Workwear brand.

The PUMA Workwear clothing line is designed, developed and produced in close cooperation with our partner WATEX Schutz-Bekleidungs-GmbH, a leading and innovative manufacturer in the field of occupational safety.

Our locations

Eliware Workwear & Fashion Store

Friedrichstraße 133
40217 Düsseldorf

Eliware Handelsgesellschaft mbH – Moers

Zum Schürmannsgraben 6
47441 Moers

Eliware Miami

Eliware US Corporation
1400 NW 121st Ct Suite 100
Miami, FL 33182
United States

Eliware Delaware

200 Continental Drive
Suite 401
Newark, DE 19713
United States

Our milestones



On March 15, 2011, Eliware Handelsgesellschaft embarked on its journey with three employees and a workspace of 80 m².

Soon after, we began selling products on Amazon and eBay.



Our business was developing well and we needed more space, so we leased additional premises.



Thanks to our steady growth, we were soon bursting at the seams. So, in January 2014, we relocated to new premises with more office space and a storage area of 600 m². Our number of employees grew to 10.


Relocation to Moers

The time had come again: We had outgrown our old space and moved to our new location in the heart of Moers in October 2018. Here, we had a state-of-the-art high-bay warehouse as well as a spacious office area for our 20 employees.


First US subsidiary

We founded our first subsidiary in the US – namely in Miami, Florida.


Second US subsidiary

The establishment of our second subsidiary in the USA followed – in Newark, Delaware.

We also developed our own workwear line under the PUMA Workwear brand.


Opening of the Workwear Store

We opened our first workwear store at the Düsseldorf Arcaden mall.

Our new website for work protection gear, Eliworkwear, went live.


Launch of

The website of the PUMA Workwear brand goes live.

Powered by Eliware

PUMA Workwear has been brought to market by the partner companies Eliware and Watex under an official license from PUMA.

Eliware Handelsgesellschaft mbH
Zum Schürmannsgraben 6
47441 Moers

© Eliware Handelsgesellschaft mbH